With the goal of increasing online customer engagement, we embarked on a redesign of the Home Energy Savings site for Rocky Mountain Power and Pacific Power. This site covers energy efficiency measures for 5 states (California, Washington, Idaho, Wyoming and Utah). Each state has different measures and and rules.  

 

We wanted to create a clean responsive site that is easy to navigate and understand. With the changing digital landscape, it was important that it be responsive. The old site was about 250 pages of heavy content built in Dreamweaver. It was difficult to manage and keep fresh.

 

The new site achieved our goals. Its built on a Content Managment System (CMS) which is easy to manage. The pages are responsive to changing platforms. It has a fresh new look while keeping in the brand. The content is targeted. The navigation is simple and leads the customer to an online incentive application system. This new site has increased customer engagement and increased online incentive applications.

 

Overall, this web redesign was a big success. To see the site please visit homeenergysavings.net.