Papa Murphy's
Papa Murphy's International is the fifth largest pizza company. As the Creative Director, I was responsible for the national print, store promotions, retail displays, packaging, social media, digital, email and websites. I art directed the photoshoots and video. I manage a team of five designers that produce thousands of design assets per year.
–– Campaigns ––
All Channels - Print, Digital, Email, Social, In-Store, Menu, Window Graphics
–– Social Media ––
My team designs animated, static and video ads for Facebook. We use the results from A/B testing and Facebook data to create highly effective ads with low CPT (costs per transaction) rates. We have been so successful that our work is now the case study for Facebook.
–– Brand Imagery ––
–– Target Store Display ––
Project included In-Store Display Designs, Signage, Pizza Box and Labels
Project included In-Store Display Designs, Signage, Pizza Box and Labels
